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When users type a keyword or phrase into a search engine query box, they receive a listing of websites that presumably offer information, products or services related to that keyword. Search engines strive to list the most qualified websites at the top of the list. Search Engine Optimization (SEO) is the practice of modifying visible and invisible website content in addition to establishing links from other relevant websites. The purpose is to gain higher ranking among search engines.
A lot has changed in the Search Engine Optimization business. What once was a relatively easy task of optimizing web pages for top ranking among the most popular spider-based search engines has turned out to be a complex process requiring research, analysis and lots of hard work.
Gone are the days when good ranking among the spider-based search engines like Google or AltaVista meant simple adjustments to metatags (the place on an HTML page where the keywords are listed). Now, in their 3rd generation, these search engines de-emphasize metatags in favor of analyzing visible content to establish website theme and off-page factors like links from other websites to support that theme.
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