It's a sobering fact that if your site is not listed in the top 30 results listed by Google, you'll probably never get the traffic that you desire to see.
The most significant way for you to improve the traffic to your site is a fairly simple process called search engine optimization. Optimizing your content for the various search engines that web users may employ in order to find your site.
Our search engine optimization prices depend for the most part on the size of your website, but usually start at only $400 and could range upwards of $3,000 for very large sites with lots of content.
click on the link below for more info
http://www.moodyweb.org/pricing_optimization.htm
Monday, December 11, 2006
Tuesday, December 5, 2006
Increase sales leads through top search engine ranking
Hot News
When users type a keyword or phrase into a search engine query box, they receive a listing of websites that presumably offer information, products or services related to that keyword. Search engines strive to list the most qualified websites at the top of the list. Search Engine Optimization (SEO) is the practice of modifying visible and invisible website content in addition to establishing links from other relevant websites. The purpose is to gain higher ranking among search engines.
A lot has changed in the Search Engine Optimization business. What once was a relatively easy task of optimizing web pages for top ranking among the most popular spider-based search engines has turned out to be a complex process requiring research, analysis and lots of hard work.
Gone are the days when good ranking among the spider-based search engines like Google or AltaVista meant simple adjustments to metatags (the place on an HTML page where the keywords are listed). Now, in their 3rd generation, these search engines de-emphasize metatags in favor of analyzing visible content to establish website theme and off-page factors like links from other websites to support that theme.
When users type a keyword or phrase into a search engine query box, they receive a listing of websites that presumably offer information, products or services related to that keyword. Search engines strive to list the most qualified websites at the top of the list. Search Engine Optimization (SEO) is the practice of modifying visible and invisible website content in addition to establishing links from other relevant websites. The purpose is to gain higher ranking among search engines.
A lot has changed in the Search Engine Optimization business. What once was a relatively easy task of optimizing web pages for top ranking among the most popular spider-based search engines has turned out to be a complex process requiring research, analysis and lots of hard work.
Gone are the days when good ranking among the spider-based search engines like Google or AltaVista meant simple adjustments to metatags (the place on an HTML page where the keywords are listed). Now, in their 3rd generation, these search engines de-emphasize metatags in favor of analyzing visible content to establish website theme and off-page factors like links from other websites to support that theme.
Aditya Infotech Offers SEO SERVICES
Today almost 87% of the traffic on the Internet is generated from the search engines. When any buyer looks out for product/ services, he goes through the search result of first two to three pages. Therefore it is very important to make a presence within the top listing of search engines in your related keywords if you want to tap the buyers for your products & services world over. This can help you drive the maximum possible traffic to your website in very cost economical way. This process of website optimization within the top ranking of search engines result is called Search Engine Optimization (SEO) Services / Search Engine Optimization Company.
Search Engines Optimization (SEO) / Top Ranking is the latest result oriented technique to promote websites to buyer's world over. The process calls for an extensive research on the viewing habits and the popularly used keywords by buyers to source suppliers and products on the Internet. By a planned strategic submission on the popularly used keywords, your website is promoted to the priority listing on Search Engines. Resultant of which, whenever a buyer types a keyword in your related industry to source products he gets to view your website profile before other listed websites. This not only improves the traffic of genuine buyers to your website but also multiplies your opportunity to do better business.
Search Engine Optimization Firm really works?
Today, almost 87% of the visitor traffic on the Internet is generated from search engines. Hence, priority listing within the first few pages of the search engines in related keywords can direct maximum possible traffic to your website.
Search Engine optimization (SEO) is the process through which the website is brought on the top ranking in various search engines. This ensures that whenever a buyer types this keyword to source products he gets to see your website ahead of your competitors. This indirectly means that all the potential buyers are directed to your website first and you stand a better chance to earn business ahead of the competition. Thus making this medium a very effective medium for business generation.
Our proliferating satisfied client base can be said to be the best testimony of the effectiveness of this medium.
Why Aditya Infotech Search Engine Optimization Company?
The company has a team of Programmers(Search Optimization Consultant), who continuously study various search engines to understand their ranking criteria. The entire website due for website Optmization (seo) is analyzed by these programmers and designers to make the navigation smooth and search engine friendly. A trained team of professionals regularly submits your website in various search engines. A close regular monitoring of the ranking of your website on various search engines is conducted to ensure continued top ranking. A detailed report for each client for search engine optimization (seo) is submitted at regular intervals to report on the status of the ranking. You can view some of the latest reports here.
Search Engines Optimization (SEO) / Top Ranking is the latest result oriented technique to promote websites to buyer's world over. The process calls for an extensive research on the viewing habits and the popularly used keywords by buyers to source suppliers and products on the Internet. By a planned strategic submission on the popularly used keywords, your website is promoted to the priority listing on Search Engines. Resultant of which, whenever a buyer types a keyword in your related industry to source products he gets to view your website profile before other listed websites. This not only improves the traffic of genuine buyers to your website but also multiplies your opportunity to do better business.
Search Engine Optimization Firm really works?
Today, almost 87% of the visitor traffic on the Internet is generated from search engines. Hence, priority listing within the first few pages of the search engines in related keywords can direct maximum possible traffic to your website.
Search Engine optimization (SEO) is the process through which the website is brought on the top ranking in various search engines. This ensures that whenever a buyer types this keyword to source products he gets to see your website ahead of your competitors. This indirectly means that all the potential buyers are directed to your website first and you stand a better chance to earn business ahead of the competition. Thus making this medium a very effective medium for business generation.
Our proliferating satisfied client base can be said to be the best testimony of the effectiveness of this medium.
Why Aditya Infotech Search Engine Optimization Company?
The company has a team of Programmers(Search Optimization Consultant), who continuously study various search engines to understand their ranking criteria. The entire website due for website Optmization (seo) is analyzed by these programmers and designers to make the navigation smooth and search engine friendly. A trained team of professionals regularly submits your website in various search engines. A close regular monitoring of the ranking of your website on various search engines is conducted to ensure continued top ranking. A detailed report for each client for search engine optimization (seo) is submitted at regular intervals to report on the status of the ranking. You can view some of the latest reports here.
How to become a Search Engine Optimiser
Job Definition
A Search Engine Optimiser (SEO) differs from a Webmaster and a Web Designer in that he or she is responsible for marketing a website, as oppose to designing it.
Basically, a Search Engine Optimiser's knowledge base lies in knowing how Search Engines and Directories index and rank websites and can therefore re-design existing sites in order to raise the amount of visitors they receive.
A basic technical and design knowledge is required for this job, almost to the extent of a Web Designer, but a SEO also needs sound business and marketing skills.
The main factor a SEO has to deal with is the fact that the industry changes on a daily basis, so you have to be able to adapt quickly. It's not what you know - it's how well you adapt to the changes!
Qualifications
Similar to that of a Webmaster but with a less technical focus.
You could learn online what you need to know about Search Engine Optimisation, but an IT or Marketing background would be beneficial to you.
You don't really need any qualifications to be a SEO, but some Web Design knowledge and experience will be necessary if you want to this professionally.
Experience
You will need experience in the following areas to become a SEO:
Web Design
General IT skills
Key Skills
Some knowledge of the following would be necessary:
Search Engines
Web Design
Marketing
Reciprocal Links
Directory sites
HTML
Graphic Design
Keywords
Copywriting
A Search Engine Optimiser (SEO) differs from a Webmaster and a Web Designer in that he or she is responsible for marketing a website, as oppose to designing it.
Basically, a Search Engine Optimiser's knowledge base lies in knowing how Search Engines and Directories index and rank websites and can therefore re-design existing sites in order to raise the amount of visitors they receive.
A basic technical and design knowledge is required for this job, almost to the extent of a Web Designer, but a SEO also needs sound business and marketing skills.
The main factor a SEO has to deal with is the fact that the industry changes on a daily basis, so you have to be able to adapt quickly. It's not what you know - it's how well you adapt to the changes!
Qualifications
Similar to that of a Webmaster but with a less technical focus.
You could learn online what you need to know about Search Engine Optimisation, but an IT or Marketing background would be beneficial to you.
You don't really need any qualifications to be a SEO, but some Web Design knowledge and experience will be necessary if you want to this professionally.
Experience
You will need experience in the following areas to become a SEO:
Web Design
General IT skills
Key Skills
Some knowledge of the following would be necessary:
Search Engines
Web Design
Marketing
Reciprocal Links
Directory sites
HTML
Graphic Design
Keywords
Copywriting
History of SEO
Early search engines and the Origin of SEOWebmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all a webmaster needed to do was submit a site to the various engines which would run spiders, programs that "crawled" a page and stored the collected data in a database.
The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, as well as any and all links the page contains, which are then placed into a scheduler for crawling at a later date.
At first, search engines were supplied with information about pages by the webmasters themselves. Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Meta-tags provided a guide to each page's content. But indexing pages based upon meta data was found to be less than reliable, mostly because webmasters abused meta tags by including keywords that had nothing to do with the content of their pages, to artificially increase page impressions for their Website and increase their Ad Revenue. Cost Per Impression was at the time the common means of monetizing content websites. Inaccurate, incomplete, and inconsistent meta data in meta tags caused pages to rank for irrelevant searches, and fail to rank for relevant searches. [2] Search engines responded by developing more complex ranking algorithms, taking into account additional factors including:
Text within the title tag Domain name URL directories and file names HTML tags: headings, emphasized () and strongly emphasized () text Term frequency, both in the document and globally, often misunderstood and mistakenly referred to as Keyword density Keyword proximity Keyword adjacency Keyword sequence Alt attributes for images Text within NOFRAMES tags Content development Today no major search engine considers meta keywords in its ranking algorithms.
Web content providers also manipulated a number of attributes within the HTML source of a page in an attempt to rank well in search engines.[3]
By relying extensively on factors that were still within the webmasters' exclusive control, search engines continued to suffer from abuse and ranking manipulation. In order to provide better results to their users, search engines had to adapt to ensure their SERPs showed the most relevant search results, rather than useless pages stuffed with numerous keywords by unscrupulous webmasters using a bait-and-switch lure to display unrelated web pages. This led to the rise of a new kind of search engine.
The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, as well as any and all links the page contains, which are then placed into a scheduler for crawling at a later date.
At first, search engines were supplied with information about pages by the webmasters themselves. Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Meta-tags provided a guide to each page's content. But indexing pages based upon meta data was found to be less than reliable, mostly because webmasters abused meta tags by including keywords that had nothing to do with the content of their pages, to artificially increase page impressions for their Website and increase their Ad Revenue. Cost Per Impression was at the time the common means of monetizing content websites. Inaccurate, incomplete, and inconsistent meta data in meta tags caused pages to rank for irrelevant searches, and fail to rank for relevant searches. [2] Search engines responded by developing more complex ranking algorithms, taking into account additional factors including:
Text within the title tag Domain name URL directories and file names HTML tags: headings, emphasized () and strongly emphasized () text Term frequency, both in the document and globally, often misunderstood and mistakenly referred to as Keyword density Keyword proximity Keyword adjacency Keyword sequence Alt attributes for images Text within NOFRAMES tags Content development Today no major search engine considers meta keywords in its ranking algorithms.
Web content providers also manipulated a number of attributes within the HTML source of a page in an attempt to rank well in search engines.[3]
By relying extensively on factors that were still within the webmasters' exclusive control, search engines continued to suffer from abuse and ranking manipulation. In order to provide better results to their users, search engines had to adapt to ensure their SERPs showed the most relevant search results, rather than useless pages stuffed with numerous keywords by unscrupulous webmasters using a bait-and-switch lure to display unrelated web pages. This led to the rise of a new kind of search engine.
Monday, December 4, 2006
Development of more sophisticated ranking algorithms
Search engine optimization (SEO) is a subset of search engine marketing, and deals with improving the number and/or quality of visitors to a web site from "natural" (aka "organic" or "algorithmic" search engine) listings. In effect, SEO is marketing by appealing to machine algorithms to increase search engine relevance and ultimately web traffic. This is analogous to foot traffic in retail advertising. The term SEO can also refer to "search engine optimizers", an industry of consultants who carry out optimization projects on behalf of clients.
Search engines display different kinds of listings on a search engine results page (SERP), including paid advertising in the form of pay per click advertisements and paid inclusion listings, as well as unpaid organic search results and keywords specific listings, such as news stories, definitions, map locations, and images. SEO is concerned with improving the number and position of a site's listings in the organic search results.
SEO strategies vary widely, in accordance with the specific site. Broadly speaking, SEO may be geared towards increasing either, or both, the total number and quality of visitors from Search Engines. The quality of a visitor can be measured by how often a visitor using a specific keyword leads to a desired conversion action, such as making a purchase or requesting further information.
Search engine optimization is available as a stand-alone service or as a part of a larger marketing campaign. Because SEO often requires making changes to the source code of a site, it is often most effective when incorporated into the initial development and design of a site, leading to the use of the term "Search Engine Friendly" to describe designs, menus, Content management systems and shopping carts that can be optimized easily and effectively.
A range of strategies and techniques are employed in SEO, including changes to a site's code (referred to as "on page factors") and getting links from other sites (referred to as "off page factors"). These techniques include two broad categories: techniques that search engines recommend as part of good design, and those techniques that search engines do not approve of and attempt to minimize the effect of, referred to as spamdexing. Some industry commentators classify these methods, and the practitioners who utilize them, as either "white hat SEO", or "black hat SEO".[1] Other SEOs reject the black and white hat dichotomy as an over-simplification.
SEO, as a marketing strategy, can often generate a good return. However, as the search engines are not paid for the traffic they send from organic search, the algorithms used can and do change, and there are many problems that can cause Search Engine problems when crawling or ranking a site's pages, there are no guarantees of success, either in the short or long term. Due to this lack of guarantees and certainty, SEO is often compared to traditional Public Relations (PR), with PPC advertising closer to traditional advertising.
Search engines display different kinds of listings on a search engine results page (SERP), including paid advertising in the form of pay per click advertisements and paid inclusion listings, as well as unpaid organic search results and keywords specific listings, such as news stories, definitions, map locations, and images. SEO is concerned with improving the number and position of a site's listings in the organic search results.
SEO strategies vary widely, in accordance with the specific site. Broadly speaking, SEO may be geared towards increasing either, or both, the total number and quality of visitors from Search Engines. The quality of a visitor can be measured by how often a visitor using a specific keyword leads to a desired conversion action, such as making a purchase or requesting further information.
Search engine optimization is available as a stand-alone service or as a part of a larger marketing campaign. Because SEO often requires making changes to the source code of a site, it is often most effective when incorporated into the initial development and design of a site, leading to the use of the term "Search Engine Friendly" to describe designs, menus, Content management systems and shopping carts that can be optimized easily and effectively.
A range of strategies and techniques are employed in SEO, including changes to a site's code (referred to as "on page factors") and getting links from other sites (referred to as "off page factors"). These techniques include two broad categories: techniques that search engines recommend as part of good design, and those techniques that search engines do not approve of and attempt to minimize the effect of, referred to as spamdexing. Some industry commentators classify these methods, and the practitioners who utilize them, as either "white hat SEO", or "black hat SEO".[1] Other SEOs reject the black and white hat dichotomy as an over-simplification.
SEO, as a marketing strategy, can often generate a good return. However, as the search engines are not paid for the traffic they send from organic search, the algorithms used can and do change, and there are many problems that can cause Search Engine problems when crawling or ranking a site's pages, there are no guarantees of success, either in the short or long term. Due to this lack of guarantees and certainty, SEO is often compared to traditional Public Relations (PR), with PPC advertising closer to traditional advertising.
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